Resource
Site architecture for service businesses
How to structure services, locations and supporting pages so search engines, answer engines and people can all find the page that earns the enquiry.
· 11 min read
Editorial team · Technical SEO Lead
Priya Natarajan
Engineer turned SEO · Site architecture, Core Web Vitals and structured data for multi-location groups
Priya leads technical SEO and works alongside the web design team. She came to search from software engineering and handles site architecture, performance and structured data for multi-location healthcare groups and law firms. She writes the checklists the team actually uses.
- Technical SEO
- Web design
- Site architecture
Written by Priya Natarajan
Resource
The anatomy of a service page
The sections a service page needs, in the order a nervous first-time visitor wants them, and the design decisions that keep it readable.
· 2 min read
Resource
Technical crawl audit checklist
Twenty checks that catch most indexing problems on a service-business site, in the order a crawler would meet them.
· 2 min read
Journal
A technical SEO checklist for multi-location healthcare groups
Ten locations, one brand, three content systems. Here is the technical foundation that keeps a healthcare group’s search presence from fragmenting as it grows.
· 3 min read
Resource
Building a location page that deserves to exist
A step-by-step for deciding whether a town needs its own page, and what goes on it when the answer is yes.
· 2 min read
Resource
Internal linking, defined
Plain definitions for the terms that get thrown around in link audits: anchor text, orphan page, crawl depth, link equity and friends.
· 2 min read
Journal
What to Know When Looking for a Mobile SEO Agency
Most of your visitors arrive holding a phone, and Google indexes the mobile version of your pages. A mobile SEO agency makes sure that version is the complete, fast one.…
· 5 min read
Reviewed by Priya Natarajan
No reviewed articles have been published yet.