Journal
Google Ads for high-ticket home services: qualify before the click
In a market where one signed job pays for a month of media, the expensive click is the unqualified one. The ad, the page and the phone call should all…
· 4 min read
DIGITECH insights
The journal
Search, paid media and the decisions behind measurable growth.
5 entries
Journal
Practice-area pages that earn consultations, not just rankings
A practice-area page has two jobs: be found for the matters you want, and give a worried person enough confidence to book the consultation. Most pages only attempt the first.
· 3 min read
Journal
How AI Overviews change the behavioral health search journey
Families now meet an AI-written summary before they meet your website. Here is what that changes about how a treatment center is found, compared and trusted.
· 4 min read
Journal
A technical SEO checklist for multi-location healthcare groups
Ten locations, one brand, three content systems. Here is the technical foundation that keeps a healthcare group’s search presence from fragmenting as it grows.
· 3 min read
Journal
Cost per admission is the SEO number worth arguing about
Rankings and traffic are proxies. The number a treatment center can actually run the business on is what each admission cost to acquire, and that takes deliberate tracking.
· 4 min read