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The knowledge library

The resource library

Practical guides, checklists and playbooks. Find the reference you need, then put it to work.

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18 entries

Resource

Site architecture for service businesses

How to structure services, locations and supporting pages so search engines, answer engines and people can all find the page that earns the enquiry.

· 11 min read

Resource

The anatomy of a service page

The sections a service page needs, in the order a nervous first-time visitor wants them, and the design decisions that keep it readable.

· 2 min read

Resource

Technical crawl audit checklist

Twenty checks that catch most indexing problems on a service-business site, in the order a crawler would meet them.

· 2 min read

Resource

How answer engines read a site

What AI Overviews, assistants and answer engines actually fetch, what they ignore, and the handful of page qualities that make a site citable.

· 3 min read