LEGAL · SEARCH, PAID & SOCIAL
Win the search. Earn the consultation.
Grow your firm around the matters you want to take. DIGITECH connects SEO, AI search, Google Ads and Meta in a coordinated marketing system built around your practice areas, jurisdictions and intake capacity.
We help prospective clients find your firm, understand your approach and take the next step. Then we connect marketing activity with the intake outcomes your team records, so growth decisions reflect qualified consultations and signed matters.
Practice area × venueQualified matters
The case starts before the call
A prospective client may need immediate help after an accident. Another may spend weeks comparing estate planning attorneys. A business owner may search for a specific dispute, read several attorney biographies and return through a branded search.
Your marketing needs to match that decision. We map the questions, locations and concerns connected to the matters your firm accepts. Then we build a path from discovery to a clear consultation request.
Before choosing keywords, we define what makes an inquiry useful: the relevant practice area, geographic fit, matter criteria and your capacity to respond. Those definitions guide the campaign and give your intake team a consistent way to report quality.
That can mean separating injury categories, distinguishing family law services or prioritizing a specific business dispute. The website should communicate that focus early, helping a prospective client recognize whether your firm handles their situation.
Time to decideThree prospective clients
- HoursImmediate help after an accident
- WeeksComparing estate planning attorneys
- ReturnReads several attorney biographies, comes back through a branded search
What makes an inquiry useful
- Relevant practice area
- Geographic fit
- Matter criteria
- Capacity to respond
Three engines working toward stronger intake
Each channel has a clear role. We coordinate messaging, landing pages and performance reviews around the same priorities.
Search term feedback can guide content priorities. Questions raised during intake can shape landing pages and creative. Strong attorney profiles support the visitor who returns after an ad. The channels share what they learn.
- 01
SEO & AI search · build visibility
Develop practice area authority, strengthen local visibility and publish useful answers. Help prospective clients discover your firm while researching their situation and comparing counsel.
- 02
Google Ads · capture intent
Target relevant searches within your service geography. Match each campaign to a focused page and a clear next step, with budget shaped by matter priorities.
- 03
Meta Ads · build familiarity
Introduce your attorneys, explain your approach and answer common questions through appropriate Facebook and Instagram creative. Use the channel where it supports the practice’s decision journey.
Become easier to find. Easier to trust.
A strong legal website connects the firm’s expertise with the questions people actually ask. We build that connection across technical SEO, content, local search and authority.
- 01
A clear practice area structure
Give each priority service a useful home. We improve page structure, internal links, speed and relevant schema so visitors and search engines can understand your practice areas, attorneys and office locations.
- 02
Content with attorney input
Build service pages and supporting answers around your firm’s actual scope. Your attorneys review legal substance, credentials and claims, while we make the content clear, organized and connected to the consultation journey. Attorney biographies connect relevant experience, practice focus and verified credentials with the services each attorney handles.
- 03
Local visibility with accurate details
Strengthen eligible Google Business Profiles, location pages and business information. Present office details, practice focus and authentic reputation signals consistently, with a review strategy suited to your firm’s requirements.
- 04
Authority across search & AI
Evaluate visibility for relevant AI queries, improve entity information and develop answer-focused content. Our digital PR work seeks relevant editorial opportunities for attorney expertise, with publication decisions remaining with the outlet.
Put budget behind the right matters
Broad targeting can attract inquiries outside your practice, geography or case criteria. We structure Google Ads around the work your firm wants, with separate campaigns where practice areas and economics require different decisions.
Search terms and negative keywords receive ongoing attention. We assess irrelevant locations, unrelated services and research queries against actual intake feedback. A campaign generating inexpensive inquiries still needs to produce appropriate opportunities.
Landing pages carry the same focus: the relevant service, the attorneys behind it, verified credibility and a direct route to contact. Calls and forms are configured for measurement before launch, with consultation and signed-matter reporting added where supported by your systems.
Weekly optimization addresses bids, budgets and search terms. Monthly reviews connect those changes to intake quality and your firm’s priorities.
We also separate branded searches from broader discovery terms. That distinction helps show where established recognition supports performance and where campaigns are reaching people who are still comparing firms.
Follow the inquiry into intake
Define success before scaling spend. Together, we establish the stages that matter to your firm and the data needed to evaluate them.
Your dashboard can bring channel activity, tracked inquiries and available intake outcomes into one view. We distinguish consultation bookings, completed consultations and retained clients wherever your team records those stages.
We also identify missing outcomes and unattributed inquiries, so the report makes its limits visible. For practices with longer sales cycles, we review results over an appropriate period before making budget decisions.
When matter values differ, we review practice areas separately. Your firm can supply meaningful business outcomes without treating an estimated case value as collected revenue. That gives budget conversations a more useful foundation.
Stages your dashboard records03 signals
- 01Inquiry
Capture the available source for a call or form.
- 02Qualified opportunity
Record whether the opportunity meets your intake criteria.
- 03Signed matter
Connect the recorded outcome where CRM integration supports it.
Recorded stages, inquiry to outcome
- InquiryCall or form, source captured
- Qualified consultationMeets your intake criteria
- Signed matterRecorded where CRM integration supports it
Build the foundation then expand
Launch timing depends on access, approvals and the starting condition of your accounts. The roadmap gives your team clear responsibilities and a shared order of work.
- Stage 1
Discover
Audit the website, search visibility and ad accounts. Define priority practices, jurisdictions, competitors and intake requirements. Establish the measurement plan and approval process.
- Stage 2
Launch
Configure tracking, improve priority pages and prepare approved campaigns. Launch paid activity as account readiness, content approvals and agreed scope allow.
- Stage 3
Strengthen
Develop supporting content, improve local visibility and pursue editorial opportunities. Use search and intake feedback to refine landing pages and creative.
- Stage 4
Scale
Evaluate acquisition costs alongside lead quality and available case outcomes. Expand practice areas or markets when the evidence and your team’s capacity support it.
Choose the system your firm needs
The right scope depends on your current visibility, competitive market, budget and intake readiness. We recommend a starting point after reviewing the opportunity.
This approach fits firms with clear growth priorities, a responsive intake process and a reviewer who can approve content. We account for capacity before recommending more demand, including who answers inquiries and how follow-up works.
Your proposal defines deliverables, management fees, media budget and integration scope before work begins.
Questions before we build
Can you focus on specific practice areas?
Yes. We organize the strategy around the matters, locations and client profiles your firm accepts. Different practice areas can have different campaigns, landing pages, qualification criteria and budget priorities.
Who approves legal content and advertising claims?
Your designated reviewer approves legal substance, credentials and campaign claims. We establish that review process during onboarding and build it into production, so content reflects your firm’s expertise and requirements.
Can you measure cost per signed case?
Where tracking and your intake or CRM records support it, we can report acquisition cost against recorded signed matters. We define the calculation, reporting period and included costs together, and identify gaps that affect interpretation.
Should we start with every channel?
The analysis determines the recommendation. A firm with strong intake and limited search coverage may prioritize SEO and Google Ads. Meta becomes part of the plan when its role, creative needs and budget make sense. Each engine needs enough support to perform its assigned job.
Your next client is choosing counsel
Make your firm easier to discover, understand and contact. We will assess your search presence, competitive landscape and paid opportunities against the practice areas you want to grow.
Request your Search Opportunity Analysis for a clear view of the gaps, the priorities and the system we recommend building for your firm.
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