Journal
How AI Overviews change the behavioral health search journey
Families now meet an AI-written summary before they meet your website. Here is what that changes about how a treatment center is found, compared and trusted.
· 4 min read
Editorial team · Director of Search Strategy
Maya Chen
14 years in search · Leads SEO and AI search programs for behavioral health and specialty care
Maya leads the search practice at DIGITECH. She plans the SEO and AI search programs behind the agency’s behavioral health and specialty healthcare accounts, and writes about how families and patients actually research care. Her work starts with the question a person types, not the keyword a tool suggests.
- SEO
- AI Search
- Behavioral health
- Specialty healthcare
Written by Maya Chen
Resource
How answer engines read a site
What AI Overviews, assistants and answer engines actually fetch, what they ignore, and the handful of page qualities that make a site citable.
· 3 min read
Journal
Cost per admission is the SEO number worth arguing about
Rankings and traffic are proxies. The number a treatment center can actually run the business on is what each admission cost to acquire, and that takes deliberate tracking.
· 4 min read
Resource
AI crawler access checklist
Which crawlers to allow, which to decide about deliberately, and how to confirm your robots rules say what you think they say.
· 2 min read
Resource
Planning a content hub before writing a word
How to map a subject into a hub and its spokes so every article has a reason to exist and a place to link.
· 2 min read
Resource
Refresh, rewrite or retire: deciding what to do with old content
A short decision procedure for ageing pages, so the archive stays accurate without rewriting everything each year.
· 2 min read
Journal
Understanding the Different Types of SEO
Search engine optimisation is not one job. It is a set of related disciplines that share a goal: making it easy for people, and the systems that serve them, to…
· 5 min read
Reviewed by Maya Chen
No reviewed articles have been published yet.