The procedure
Review each page older than twelve months against four questions, in order. Stop at the first yes.
- Is it wrong? Facts, prices, names, screenshots, laws. If anything on the page is no longer true, fix it now (refresh) and record the revision date.
- Does it duplicate a better page? Merge the useful parts into the better page, redirect this one to it (retire).
- Is it still asked about? Check impressions and internal search. If nobody has asked in a year and it is not a dependency for another page, archive it with a redirect to the hub (retire).
- Is it thin compared with what you now know? Rewrite from the current outline, keep the URL, keep the parts that still hold (rewrite).
Sources
- Creating helpful, reliable, people-first content — Google Search Central
About this guide
Written by
Maya ChenDirector of Search Strategy
14 years in search · Leads SEO and AI search programs for behavioral health and specialty care
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Maya leads the search practice at DIGITECH. She plans the SEO and AI search programs behind the agency’s behavioral health and specialty healthcare accounts, and writes about how families and patients actually research care. Her work starts with the question a person types, not the keyword a tool suggests.
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Elias MorganEditorial Director
Former healthcare trade editor · Checks every guide against its cited sources before publication
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Elias runs editorial review for everything DIGITECH publishes. He reads each draft against the sources it cites, checks the claims a client could be held to, and signs off on the review date that appears on the page. Before DIGITECH he edited a healthcare trade publication for eight years.
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