Journal
Google Ads for high-ticket home services: qualify before the click
In a market where one signed job pays for a month of media, the expensive click is the unqualified one. The ad, the page and the phone call should all…
· 4 min read
Editorial team · Head of Paid Media
Daniel Reyes
11 years in paid search and social · Manages Google Ads and Meta programs for legal and home services clients
Daniel runs the paid media team. He builds and manages the Google Ads and Meta programs for DIGITECH’s legal and high-ticket home services clients, and writes about qualifying demand before the click so a sales team only talks to people who can buy.
- Google Ads
- Meta Ads
- Legal
- High-ticket home services
Written by Daniel Reyes
Journal
Practice-area pages that earn consultations, not just rankings
A practice-area page has two jobs: be found for the matters you want, and give a worried person enough confidence to book the consultation. Most pages only attempt the first.
· 3 min read
Resource
Google Ads account structure for service businesses
Campaigns by service and intent, ad groups by the way people ask, and the handful of settings that quietly decide where the money goes.
· 3 min read
Resource
Weekly search terms review
A fifteen-minute routine for reading the search terms report and turning it into negatives, new keywords and landing page fixes.
· 2 min read
Resource
Testing creative on Meta without fooling yourself
How to set up a creative test that can actually lose, what to hold constant, and when to call it.
· 2 min read
Reviewed by Daniel Reyes
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