Resource
Weekly search terms review
A fifteen-minute routine for reading the search terms report and turning it into negatives, new keywords and landing page fixes.
· 2 min read
The knowledge library
The resource library
Practical guides, checklists and playbooks. Find the reference you need, then put it to work.
18 entries
Resource
AI crawler access checklist
Which crawlers to allow, which to decide about deliberately, and how to confirm your robots rules say what you think they say.
· 2 min read
Resource
Planning a content hub before writing a word
How to map a subject into a hub and its spokes so every article has a reason to exist and a place to link.
· 2 min read
Resource
Testing creative on Meta without fooling yourself
How to set up a creative test that can actually lose, what to hold constant, and when to call it.
· 2 min read
Resource
Internal linking, defined
Plain definitions for the terms that get thrown around in link audits: anchor text, orphan page, crawl depth, link equity and friends.
· 2 min read
Resource
Refresh, rewrite or retire: deciding what to do with old content
A short decision procedure for ageing pages, so the archive stays accurate without rewriting everything each year.
· 2 min read