AI Advertising
Your next customer.
Paid visibility in the AI experiences where decisions begin.
Your next customer may be comparing options in a conversation, not scrolling a feed. Put a relevant offer in their path when sponsored inventory is available.
DIGITECH connects platform selection, ad strategy, creative, landing pages, tracking and optimization into one paid AI advertising program.
Be the offer they see while they decide.
- 01
A buyer asks AI to compare options.
Which roofer in Austin offers free inspections? - 02
Your ad appears next to the answer.
Clearly labeled sponsored. It never changes the answer itself.
SponsoredYour Business: Free roof inspection this weekBook now - 03
They book on a page built for that offer.
Inspection booked Source tracked
Real inventory. Platform-specific access.
We start with what your business can actually buy. The right plan depends on your market, category, account approval, format and conversion path – not how many AI logos fit on a slide.
Platform snapshot: September 16, 2026 · Recheck at publication and before each launch
ChatGPT
Self-service betaAds Manager access is available in supported countries, including the US. Advertiser approval and delivery eligibility still apply.
Google AI Search
Live + testingAI Overviews carry eligible ads. New AI Mode formats are at different testing and rollout stages.
Microsoft Copilot
Live inventoryPaid placements are available through Microsoft Advertising, subject to campaign and market eligibility.
Amazon AI Commerce
Live inventorySponsored ads in Alexa for Shopping and conversational ads on Alexa+ serve eligible commerce use cases.
Choose the opportunity. Confirm the access. Then commit the budget.
A relevant offer. At a relevant moment.
ChatGPT ads are labeled sponsored placements, separate from the conversation response. For approved advertisers, we build a campaign around a clear offer, accurate business information and a destination worth visiting.
What we build
- Account onboarding, permissions, billing and eligibility review.
- Campaign objectives, budget limits and a structured test plan.
- Ad titles, copy, images, brand assets and landing-page alignment.
- Context hints describing genuine product uses and customer needs.
- Supported conversion measurement, reporting and iteration.
How the placement works
Paid visibility. Not a paid answer.
- Ads can appear for eligible Free and Go audiences; not every ChatGPT user sees ads.
- The platform matches ads to context. Context hints are not exact-match keywords or guaranteed targeting instructions.
- Advertisers do not receive private conversations. Buying an ad does not change the answer or purchase a recommendation.
Offer message
- 01Brand
- 02Message
- 03Image
- 04Destination
The objective is a qualified next step – not simply being seen on a new platform.
Build for the new search experience.
Google is integrating paid placements into AI-powered search. We prepare eligible campaigns, creative and destinations for those opportunities while keeping the limits of placement control clear.
AI Overviews
- Eligible Search, Shopping and Performance Max ads can appear within AI Overviews in supported English-language markets.
- These placements are part of existing campaign distribution, not a separate AI-only campaign.
- Google does not currently offer exclusive AI Overview targeting or a dedicated AI Overview reporting breakout.
AI Mode ad formats
- Google has announced tests of Conversational Discovery ads and Highlighted Answers in AI Mode.
- Direct Offers and additional shopping and business-conversation formats have separate pilot or rollout conditions.
- We verify the exact format, account access and buying route before including it in a media plan.
Prepare the campaign for AI search. Do not pretend the whole campaign is AI inventory.
Different platforms. Different paths to purchase.
A local-service offer and a product comparison need different campaigns. We assess Microsoft and Amazon on their actual inventory, account requirements and commercial fit.
Paid discovery through Microsoft.
- Microsoft Advertising provides access to Copilot advertising experiences through eligible campaigns.
- AI Max expands search matching and asset capabilities; it is a campaign tool, not a standalone chatbot ad network.
- Our work covers the offer, search assets, relevant destinations, budget controls and supported reporting.
- Copilot-only delivery or attribution is never assumed.
A product-led opportunity.
- Alexa for Shopping, which combines Rufus and Alexa+ shopping experiences, supports sponsored ads and conversational product and brand prompts.
- Alexa+ also supports conversational ads on eligible devices. These opportunities use Amazon advertising routes.
- For suitable retailers, we align product information, creative and sponsored campaigns with the shopping journey.
- This is not a general-purpose rehab or professional-services lead channel.
Expand where the inventory fits. Not everywhere an assistant exists.
Ready for what opens next.
Early preparation can shorten the path to a useful test. It does not make restricted inventory available. We maintain a readiness plan around announced products, verified access and realistic launch conditions.
Prepare, then verify.
A September 2026 pilot gives selected US advertisers an additional ChatGPT buying route through Amazon Ads. It is limited access, not a new assistant or universal availability.
New conversational and commerce formats are being tested or rolled out. We prepare assets and measurement, then confirm each account’s access before allocating spend.
A watchlist is not a media plan.
No confirmed standalone ad-buying product was identified in this review.
Anthropic says the assistant remains ad-free.
Its earlier advertising program was reported discontinued. Legacy launch announcements are not current buying access.
Unannounced platforms stay out of committed budgets.
Test available inventory. Prepare for announced releases. Never sell a rumor as access.
A new ad channel still needs a strong offer.
We connect the message, destination and follow-up before the first impression. A promising placement cannot compensate for a confusing page, weak differentiation or an inquiry nobody answers.
Position the offer
Define the customer, value, proof and next step. Translate the offer into the assets and controls the platform actually supports.
Build the destination
Create focused landing pages, comparisons, product pages or booking flows. Use an on-page VSL when the offer benefits from explanation.
Connect the handoff
Route inquiries into an approved CRM with source context, ownership and consent-based follow-up. Keep sensitive information in appropriate systems.
QA before launch
Test mobile pages, forms, redirects, tracking and lead delivery. Confirm claims, usage rights, account approvals and spend authority.
One strategy from sponsored impression to meaningful action.
The right market. The right permissions.
High customer value can justify a careful paid-media test. It cannot override a platform’s category rules. We assess your exact service and destination before recommending where to advertise.
Behavioral Health
Treatment and mental health providers require specific review. We do not promise ChatGPT rehab-ad eligibility or placement beside sensitive health conversations.
Specific reviewLegal
Licensed US practices may qualify for ChatGPT legal-service ads. Geography, licensure, claims and account approval still matter.
May qualifySpecialty Healthcare
Some US services can be considered case by case. Approval for one category does not extend to every procedure or provider.
Case by caseHigh-Ticket Home Services
Roofing, restoration, HVAC and foundation services can be assessed for relevant local-service inventory and practical lead conversion.
Can be assessedAlso relevant to eligible retail, travel, education and digital-product brands. Amazon commerce opportunities follow product-specific requirements.
An honest eligibility review is part of the service. Not an afterthought.
New channel. Same demand for a business case.
We judge the test against agreed business goals, not novelty. Campaign reporting, first-party lead records and sales feedback help decide what to improve, pause or expand.
Implement what is supported
- Campaign tagging, tested destinations and source fields for paid AI traffic.
- OpenAI Pixel or Conversions API where eligible and permitted, with event testing and deduplication.
- Platform-reported conversions distinguished from CRM-confirmed outcomes.
- Media-only costs separated from management, creative and other acquisition costs.
Optimize the actual bottleneck
- Review delivery, spend pacing, message relevance and landing-page behavior.
- Test a clear hypothesis. Evaluate lead quality and allow for the sales cycle.
- Increase budgets when economics and operational capacity support it.
- Keep attribution gaps visible. No invented AI-only results or guaranteed returns.
A test earns more budget by creating evidence. Not by wearing an AI label.
More than a list of platforms.
New inventory needs the same discipline as established channels: a useful offer, reliable execution and a reason to keep investing. We bring the campaign build and business measurement into the same plan.
A platform-logo pitch
The DIGITECH approach
The channel is new. The standard for execution should not be.
Looking for unpaid visibility in AI answers instead?Explore AI Search Optimization. Paid advertising and organic AI visibility are separate workstreams.
Explore AI Search OptimizationFind the AI ad opportunity worth testing.
Bring us your website, offer, target markets and growth objective.
We will separate what is available now, what your business may qualify for and what should stay on the watchlist.
AI Advertising Opportunity Analysis. A buying plan. Not a buzzword.
A focused review of platform fit, access, category eligibility, creative needs, landing pages and measurement.
An initial build-and-test roadmap with the proposed budget, responsibilities and success criteria.
For established businesses ready to evaluate paid AI discovery with a serious commercial objective.
