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02The turnkey Google Ads package

The whole campaign. Not just the clicks.

One strategy from search to sales conversation.

Buying traffic is only one part of the work. We connect the account, the offer, the page and the follow-up so a promising search does not become a wasted click.

Build + launch

Put the right foundation in place.

  • Account audit, market research and commercial keyword planning.
  • Campaign structure, ad copy, assets and budget allocation.
  • Landing-page copy, design, development and conversion paths.
  • Approved tracking, CRM handoff and launch testing.
What you get

Keyword plan

Priority searches grouped around your services and customer intent.

Campaign structure

Ad groups, messaging and budgets aligned to each offer.

Landing page

A matching message with clear paths to call or enquire.

Tracking + CRM handoff

Call and form tracking connected to your lead workflow.

Manage + improve

Keep the investment accountable.

  • Search-term review, exclusions and spend-pacing checks.
  • Bid strategy, ad tests and landing-page improvements.
  • Lead-quality feedback and conversion-data checks.
  • Reporting that explains performance, decisions and next steps.
What you get

Search-term review

Review actual searches and exclude irrelevant traffic.

Ad + page tests

Test messaging and conversion paths to guide improvements.

Lead-quality feedback

Use sales-team feedback to understand which enquiries fit.

Performance report

See what changed, why it changed and what comes next.

Build the campaign. Connect the conversion. Improve the economics.

03Account audit + keyword strategy

Start with the search that matters

Not every relevant keyword is worth buying.

We build the plan around your services, markets, customer value and capacity to convert demand. For existing accounts, that begins with understanding where the money goes – and which reported conversions actually represent opportunities.

Audit the account

Find the gaps before adding spend.

  • Review campaign structure, settings, budgets and conversion goals.
  • Inspect available search terms, exclusions and geographic delivery.
  • Separate branded demand from new-customer discovery.
  • Look for duplicate conversions, weak destinations and poor-fit inquiries.
Map the opportunity

Choose the intent worth competing for.

  • Group commercial searches by service and buyer need.
  • Align each group with the right offer and destination.
  • Set priorities by economics, location and sales capacity.
  • Build an initial test plan with defined budget boundaries.
Keyword groupGroup 01IntentCommercialServiceDestinationDecisionCompete
Keyword groupGroup 02IntentCommercialServiceDestinationDecisionCompete
Keyword groupGroup 03IntentBrandedServiceDestinationDecisionSeparate campaign
Keyword groupGroup 04IntentResearchService—Destination—DecisionExclude
Keyword groupGroup 05IntentPoor fitService—Destination—DecisionExclude
Priorities: economics · location · sales capacityInitial test plan · defined budget boundaries

The objective is not more keywords. It is better opportunities.

04Campaign builds + ad copy

The campaign structure

Right search. Right message. Right destination.

We organize campaigns around the services and markets you want to grow. The message should answer the search, explain why your business deserves consideration and make the next action clear.

Search-first execution

Build around actual buying intent.

  • Campaign and ad-group structure tied to services and locations.
  • Responsive search ads with relevant headlines and descriptions.
  • Sitelinks, call assets and other appropriate supporting assets.
  • Intentional match types, negative keywords and location settings.
  • Bidding, scheduling and budget controls aligned with the goal.
Channel mixGoogle Search · coreShopping · optionPerformance Max · optionYouTube · optionDisplay · optionDemand Gen · optionRemarketing · option
Ad anatomy Responsive search ad

One ad. Many relevant combinations.

Structure follows services + locationsCopy redacted until approved

Expand deliberately

More formats are options. Not obligations.

Option 01

Shopping and Performance Max

Shopping and Performance Max for suitable businesses and goals.

Option 02

YouTube, Display or Demand Gen

YouTube, Display or Demand Gen when the creative and use case fit.

Option 03

Remarketing

Remarketing only where the category, data and targeting are permitted.

Option 04

Rationale, measurement and scope

Each expansion gets its own rationale, measurement and scope.

A bigger channel mix is not automatically a better acquisition plan.

05Landing pages + conversion design

The page has to finish the conversation

Do not pay for attention and send it nowhere useful.

We create focused landing pages that carry the ad promise forward. Clear service information, relevant proof and a purposeful next step give visitors a reason to stay and act.

Message match

Continue the search intent.

  • Page copy and design aligned with the keyword group and offer.
  • Service, location and suitability information where it matters.
  • Genuine credentials, approved testimonials and clear process explanations.

Conversion path

Make action straightforward.

  • Mobile-first forms, call options, calendars or checkout flows.
  • Confirmation pages and tested lead routing.
  • Page-speed and usability improvements.
  • VSLs or explainers when the offer needs more context.
Page previewAnnotated placeholder
01Message match. Page copy and design aligned with the keyword group and offer.
02Service + suitability. Service, location and suitability information where it matters.
03Genuine proof. Genuine credentials, approved testimonials and clear process explanations.
04Conversion path. Mobile-first forms, call options, calendars or checkout flows.
05Confirmation + routing. Confirmation pages and tested lead routing.

The landing page is part of the campaign. So is the handoff after it.

06Conversion tracking + measurement

Know what the campaign created

Count the right actions. Not everything that moves.

A page view, a phone call and a qualified sales opportunity are different outcomes. We establish clear conversion definitions, test the data flow and connect supported measurement to the business decisions you need to make.

The measurement foundation

Test before trusting the report.

  • Google Ads conversion setup, campaign tags and source capture.
  • Google Tag Manager, analytics and call-tracking configuration as scoped.
  • Duplicate checks and separation of primary versus supporting actions.
  • CRM outcome reporting where the systems and permissions allow.
Conversion definitions Tested

Primary. Supporting. Excluded.

Phone callQualified through call tracking
PrimaryCall tracking
Form submissionConsultation or booking request
PrimaryGoogle Ads tag
Qualified sales opportunityCRM outcome, where permitted
PrimaryCRM report
Page viewEngagement signal only
SupportingAnalytics
Duplicate submissionSame inquiry, second event
ExcludedDuplicate check
Source captured on every actionData flow tested before launch

Quality with guardrails

More data is not always permissible data.

Guardrail 01

Enhanced conversions and offline imports

Enhanced conversions and offline imports only for eligible, permitted uses.

Guardrail 02

Sensitive healthcare outcomes

Sensitive healthcare outcomes stay in approved first-party reporting.

Guardrail 03

Platform attribution

Platform attribution is distinguished from CRM-confirmed results.

Guardrail 04

Media-only costs

Media-only costs are separated from fully loaded acquisition costs.

A conversion setup should support the business – and respect the data.

07Ongoing optimization + budget control

Managed. Tested. Improved.

Make the next dollar work harder.

Launch starts the learning process. We review the evidence, identify the bottleneck and prioritize changes that can improve the quality and economics of acquisition – not simply make the account look busier.

Control the waste

Protect the purpose of the budget.

  • Review available search terms and refine negative keywords.
  • Check locations, schedules, devices and network performance.
  • Monitor spend pacing, disapprovals and conversion health.
  • Pause poor-fit activity and document meaningful account changes.

Develop what works

Scale with a reason.

01

Test ad messaging

Test ad messaging, offers and landing-page hypotheses.

02

Bidding strategies

Use bidding strategies suited to reliable conversion data and goals.

03

Compare lead quality

Compare lead quality, sales feedback and acquisition costs.

04

Increase investment

Increase investment when results and operational capacity support it.

Budget control Client-owned account
DisapprovalsPolicy status reviewed
Clear
Conversion healthTags firing · duplicates excluded
Verified
Locations · schedules · devices · networksDelivery checked against the plan
Reviewed
Search-term review
Poor-fit query
Added as negative
Commercial query
Kept
Needs client input
Review
Meaningful changes documentedPoor-fit activity paused

Automation can place the bid. It cannot define your business priorities.

08CRM + lead follow-up

The click is not the customer

Give every good inquiry somewhere to go.

When the campaign generates interest, the response matters. We connect the capture and follow-up workflow so your team knows where the lead came from, who owns it and what should happen next.

Connect the workflow

Make the handoff visible.

  • Route forms and booking requests into a compatible, approved CRM.
  • Preserve useful source information and assign the right owner.
  • Configure alerts, appointment reminders and consent-based follow-up.
  • Test the lead journey before sending paid traffic.
Lead record Approved CRM

Where it came from. Who owns it. What happens next.

Tested before paid trafficSource preserved end to end

Close the feedback loop

Use sales context to improve the campaign.

Loop 01

Close outcomes

Track qualification, attendance and close outcomes where available.

Loop 02

Poor-fit inquiries

Identify poor-fit inquiries and recurring objections.

Loop 03

Missed calls

Review missed calls and follow-up gaps with your team.

Loop 04

Clear responsibilities

Keep marketing responsibilities and sales responsibilities clear.

More inquiries only matter when the business can turn them into something.

09High-value industries

Built around your market

Different search intent. The same accountability.

The campaign should reflect what a qualified opportunity means in your business. We plan around the service, customer value, competitive market and the rules that apply to the exact offer.

01

Behavioral Health

Treatment + mental health

Appropriate inquiries and admissions pathways for eligible providers. US addiction-treatment campaigns require LegitScript and Google certification.

Explore
02

Legal

High-value practices

Service-specific search campaigns connected to qualified case conversations. Claims and geography follow the practice.

Explore
03

Specialty Healthcare

Consultation-led growth

Accurate service messaging, provider credibility and privacy-aware measurement. Eligibility is checked by service and market.

Explore
04

High-Ticket Home Services

Local demand

Roofing, restoration, HVAC and foundation work connected to estimates, calls and booked jobs.

Explore

Also built for eligible retailers, professional services and multi-location brands.

10Why DIGITECH

One acquisition plan

Not just the ads. Everything they depend on.

The strongest campaign plan connects the search, the message, the page and the outcome. DIGITECH brings those parts into one workflow, with decisions explained in terms of what the business is trying to achieve.

Account-only management

A narrow view of performance.

Clicks and form totals without lead-quality context.
Ad changes disconnected from landing-page work.
More spend before the conversion problem is understood.
Reports without a clear implementation plan.

The DIGITECH approach

A complete campaign-to-conversion service.

Commercial search intent and useful conversion goals.
Integrated ad copy, page design and development.
CRM feedback and acquisition economics.
Visible priorities, accountable changes and a test plan.

Buy the right attention. Build the right path. Measure the result.

11The next move

Find out what your Google Ads should do next.

Bring us your account, your offer and the outcome you want.

We will review the path from search to customer and identify the work worth prioritizing.

Google Ads Growth Analysis. Find the gaps. Define the plan.

A review of campaign structure, search intent, creative, landing pages, measurement and follow-up.

A practical build-and-test roadmap with budget assumptions and clear priorities.

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12FAQ

Questions serious buyers ask.

What does turnkey Google Ads management include?+
Strategy, campaign setup, ad copy, landing pages, tracking, launch and ongoing optimization. The proposal defines production quantities, integrations, reporting and responsibilities.
Do you build the landing pages too?+
Yes, landing-page copy, design and development can be included in the campaign scope. We also improve suitable existing pages when a new build is unnecessary.
Can you take over an existing Google Ads account?+
Yes. We begin with an audit of structure, measurement, search demand and lead quality. Campaigns should run in a client-owned account with appropriate agency access.
Is ad spend included in the management fee?+
No. Media spend is budgeted separately from management. Landing-page production, software and certification costs are identified in the proposal so the investment is clear.
Do you work with addiction-treatment and healthcare providers?+
For eligible providers, subject to the required certifications, category rules and privacy review. We do not promise ad approval, unrestricted targeting or guaranteed admissions.
How quickly can we expect results?+
Timing depends on access, approvals, assets, competition, budget and the sales cycle. We define an initial test, then evaluate quality and economics before scaling; no universal cost or return is promised.