OVERVIEW & OBJECTIVE
GII Research offers a massive selection of products with a unique way of requesting a quote or acquiring the research products that are available. DIGITECH was tasked with completely redesigning not only the site in general, but strategizing and optimizing the product pages in a way that provides the best user experience and visibility.
DIGITECH researched and implemented best practices used in major e-commerce sites. Considering everything above the fold, placing call-to-actions, contact information, and important information strategically was the name of the game. We worked with GII Research to update and modernize the navigation user interface for ease of use and to more accurately reflect their branding. The Solution
