SERVICES
Branding + Identity
Voice + Tone
Content Strategy
User Experience Design
Visual Design
WordPress Development
OVERVIEW & OBJECTIVE
To re-brand a generational bio-tech company to improve their brand visibility and increase market share while attracting, engaging and converting their target audience using a uniquely developed product ordering tool.
Through an in depth research + discovery phase and a series of workshops we crafted a complete re-brand, identified the target audiences, created user personas and led those users through a journey to define an optimal user experience. We developed a custom product ordering tool for a unique bio-tech product line that allows users to create orders using a variable order form to increase conversions and reduce strain on internal sales team. The Solution
