Benefits of a SaaS SEO Agency

Software as a service, or SaaS, is a business model that delivers applications over the internet, allowing customers to pay for software that’s hosted remotely instead of installing and maintaining it themselves.

Because SaaS is a convenient and practical model, the market is more saturated than ever before. For these B2B SaaS companies – especially new ones – attracting, nurturing, and converting leads can be difficult.

Search engine optimization (SEO) is one of the best ways to improve traffic and leads by improving your ranking in the search engine results pages (SERPs). There’s a lot to manage on your own but working with an expert SaaS SEO agency can help.

What Is SaaS SEO?

SEO is a set of optimization tactics that can help your site rank higher in the organic search results. By improving your ranking, you gain more visibility in the search results and increase traffic from your relevant audience to improve your conversion rate.

Related: The Ultimate Guide to Local SEO for Small Businesses

Why Is SEO Important for SaaS?

With a crowded market, it’s not enough to have high-performing products and services. If your customers don’t know who you are or what you have to offer, they’re not going to buy your SaaS products or services.

SEO has become an essential tool in digital marketing for any business, but that’s especially true of service-based businesses like SaaS. With SEO, you can get high-quality leads, improve your brand’s visibility, and increase traffic and sales.

Related: Guide to HVAC SEO

What Does a SaaS SEO Marketing Agency Do?

SaaS SEO digital marketing agencies leverage their understanding of SaaS businesses and software companies to help you rank higher in the SERPs and achieve your business goals. Rather than doing it on your own through trial and error, you can rely on experts with tried-and-true methods to maximize your SEO efforts for SaaS brands.
As an extension of your marketing team, you’ll have a group of SEO experts who are just as committed to your business goals. An SEO agency can cover all your bases, from SEO strategy to technical SEO to on-page and off-page SEO, so you can see results faster.

What Are the Benefits of Using a SaaS SEO Agency?

There are many benefits to using a SaaS SEO agency over doing it yourself, including:

More Brand Awareness

Even if you have an exceptional product or service, if no one knows it exists, you won’t be able to attract them and get the sale. SEO puts you in front of your target audience using specific strategies for your industries, so your brand can be top-of-mind.

Related: Guide to SEO for Plastic Surgeons

More Traffic to Your Website

One of the most scalable aspects of SaaS growth is SEO. Many of your prospects are going to use Google or another search engine like Bing or Yahoo! to search for information about products or services, including business owners. If your competitors are showing up at the top of the search results, they’re getting all that business.
Conversely, if you appear in the first few results with relevant, valuable content, you’re going to capture the attention of more customers searching for your services.

Cost-Effectiveness

SEO is not only an excellent tactic to drive traffic and awareness, it’s one of the most cost-effective. It only takes time if you do it yourself, unlike paid ads that can blow through your marketing budget quickly. Even if you hire a SaaS SEO agency, the return on investment is much higher than other marketing tactics.

Related: Guide to Real Estate SEO

Competitive Advantage

Many businesses recognize the importance of SEO, so if you’re not doing it, you could fall behind the competition. It’s likely that your competitors are using SEO to increase their market share, so you need to be, too.

Better yet, if your competitors aren’t yet using SEO, you have an opportunity to capture the leads they may have gotten otherwise. You’ll be working toward the top of the searches, so even if they get on board with SEO later, they have a long way to go to catch up.

Related: Guide to SEO for Doctors

Better User Experience

SEO boosts traffic, but that won’t help if they end up on a page with poor aesthetics and functionality. Search engines like Google are focused on providing the best results to the searcher to ensure a positive experience, so if your website doesn’t deliver, it could hurt your rankings.
Fortunately, a lot of the same tactics used to improve SEO also benefit user experience. Making your site functional and mobile friendly with intuitive navigation makes customers more likely to browse and find the information they’re looking for. They’re more likely to return in the future, and you’ve shown Google that you’re offering users what they want.

More Authority

A website that performs well in the SERPs is considered reliable and credible by search engines, which raises the credibility overall. Most search users know that Google prioritizes the most relevant and authoritative results, so your site is viewed as more credible by simply earning a high ranking.

Expert Guidance

Learning SEO can be challenging if it’s all new. With an SEO team, you get the guidance of industry experts with years of experience and a proven performance record. Each in-house member of the team handles part of the process with tailored SEO services, providing reliable, repeatable results based on industry best practices.

Related: Guide to Drug Rehab SEO

How to Improve SEO for SaaS Companies

SEO has a lot of components that work together to improve your ranking, all of which can be done with the help of an SaaS SEO agency.

Keyword Research

Keyword research is the foundation of your SEO tactics. The process starts by looking up informational keywords and search terms that apply to your industry. If you have productivity software, they may be:

• How to be more productive
• Productivity tips
• How to get more done before lunch
• Productive morning routines for business owners

Notice that these keywords don’t mention software or your SaaS company. These are keywords that prospects may search for to solve a pain point, which is the first step toward them eventually searching for your product and looking to buy.

Why not include search terms for your product or service? People don’t typically search for the exact product or service they need. They recognize a problem and look for solutions by typing in terms related to it, usually phrased as a question. These terms are also typically less competitive than direct searches for products or services.

There are three ways that an SaaS SEO agency may find these keywords:

• Using the Google Keyword Planner and consider long-tail suggested keywords
• Finding trending search terms with Google trends and ride the uptrend
• Using a professional keyword research tool, which shows what competitors are ranking for

Related: Guide to Personal Injury Lawyer SEO

SEO-Friendly Content Creation

Now that you have keywords, you can put them to good use with an SEO content strategy that’s optimized around them.

Type your keywords into Google as a search query. The results will show you what people searching for the keyword are looking for – search intent. For example, typing in “productivity tips” brings up listicles, so you know that you should also offer a listicle-style post.

Then, create content that provides the information searchers are looking for. Comprehensive content performed better, so try to cover all the information the users could need.

You should also add your target keyword to:

• Title tag
• H1 and H2
• Several times throughout the copy (don’t stuff!)
• The meta description
• The introduction and conclusion

Quality Link Building

The last part of SEO is building backlinks to your SaaS company website. Link building is a process of building links that point back to your content from authoritative websites. In doing so, these authoritative websites pass some of their authority onto your site.

There are several ways to do this, but one of the most important is creating content that other sites want to link to. Case studies, original research, and comprehensive content (ultimate guides) are likely to earn backlinks from desirable sources.

You could also submit guest posts to industry publications and blogs to build more external links and generate more awareness in the process.

Related: Guide to SEO for Dentists

SEO for SaaS Companies

SEO for SaaS companies and startups is a must to stay ahead of the competition. Done properly, you can generate more traffic, earn more leads, and spread the word about your business without expensive PPC ads, which is why it’s best to enlist the help of an expert SaaS SEO experts that can deliver results and improve bottom line performance.